International marketing is often referred to as International Business is a state where a firm can engage in a business transaction with another State, another company or the general public abroad. This international business transactions in general is an attempt to market their products abroad. In this kind of thing the employer will be free from trade barriers and tariffs as there is no export and import transactions. With the inclusion of direct and implement the production and marketing activities in a foreign country does not happen then import export activities. Products are marketed not only in goods but could also be a service. International business transactions of this kind can be reached by a variety of ways including:

1. Licensing
2. Franchising
3. Management Contracting
4. Marketing in Home Country by Host Country
5. Joint Venturing
6. Multinational Corporation (MNC)

All forms of international transactions mentioned above will require the payment transaction is often referred to as the Fee. In the event that the State or Home Country must pay while the sender or the Host Country will acquire the fee payment.

Understanding of international trade with international companies often confused or often considered the same course, but as we saw in the description above was indeed different. The main difference lies in the treatment of which the international trade conducted by the State while the international marketing is an activity undertaken by the company. Besides, international marketing business activities to determine which is more active and more progressive than in international trade.