Misunderstanding about Marketing
Posted by admin in Business News
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In the business world, maybe we’re familiar with the term marketing, promotions, and sold. What’s the difference? In fact there are still many people the wrong meaning of marketing. While we were speaking of marketing, there are still many who think promotion. They think that marketing is promotion. Wrong? No, promotion is part of marketing. That is not a promotional marketing alone.
The second misunderstanding, which many people understood, is marketing the same as selling (selling). Even many who claim a marketer, and he’s a salesperson. Wrong? Not really, the truth is the sale of part of marketing. So marketing is not just a sales promotion and alone. Then what?
Many people who simplify marketing campaign coupled with the sale. It’s OK, but will not give optimal results. Now let’s think. Suppose you do a promotion with advertising in a magazine. The question is, what makes the magazine’s readers care about your ad? It could be a lot of advertising in the magazine with a product or service that is in common with yours. Why did they have to choose your ads?
“The reason” they choose the ads you cannot be answered simply by promotion only. Then, why they buy your product or use your services, not simply answered by sales alone. This means there must be something prepared first before doing promotions and sales. So, marketing is not just a promotion and sales.
Ads that attract the attention that was not enough. Perhaps, the market will be interested in your ad, but after they are interested then they can divert their attention to other ads. Why? Maybe they ask, who are you? Why should you care? Therefore, others also provide products or services similar to yours. That is, you must provide a strong reason to choose your market. (more…)








