Business Souvenir of Flannel Fabrics
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Fostering creativity from within the soul does require time and practice. Because creativity is obtained instantly sometimes cannot survive in the face of increasing competition. The principle which has been adopted by Lisa (34) in the business of various souvenirs from flannel and pottery.
In 2000 became the first step Lisa wrestle the business world. At that time, souvenirs made from pottery to its flagship product to be marketed. Earthenware products such as pen holders, ashtrays, soap dishes, candle holder, piggy bank, and into commodities mini glass wares to survive until today. Got to feel well as working in one bona fide company in Yogyakarta, Lisa finally decided to wrestle world of flannel when resign from his workplace in December 2009.
Beginning in 2010, started from a curiosity to its unique crafting of flannel, Lisa finally trying to find a variety of reference related to flannel. “I’m curious because often see a few souvenirs from the flannel, especially when reading the book I just know if flannel can be made many beautiful and interesting souvenirs,” said Lisa was accompanied by his small son. From these references, Lisa, who is now carrying the Cira Craft as his business name his own attempt to produce various kinds of souvenirs flannel. Souvenirs like key chains, refrigerator, purse, until the tissue box successfully created until eligible to be marketed.
Although in the first three months experienced a quiet order, but Lisa is not broke. Proved some time later came an order in large quantities from Papua. “The first of Papua ordered items totaled approximately 3 kodi wedding gift”, the original Mother explanation Jakarta. From there, then Lisa did not hesitate to pursue this flannel world to work with some young mothers who are around his residence to help produce. “The mothers are in fact already used to ‘play’ in flannel, so I do not doubt the capacity and ability”, he explained, pointing to two young mothers who had been helping the production.
The arrival of ordered items from the area cannot be separated from the marketing process Cira Craft using online media. Blogs, social networks, to regular updates on various portals for free ads done by Lisa for marketing various products. Even so much free advertising portal that follow, to the point that never existed expense of his colleagues when Cira Craft was sticking everywhere. “Currently, because of the limitations that we still have, an online media becomes a very effective solution as a marketing medium,” added Lisa, who introduced the Cira Craft as a blog name products. Besides online, Cira Craft also regularly supply products in some supermarkets in Yogyakarta and Solo (Indonesia).
Of the various products produced flannel, the response / interest is highest tissue box. Ordinary tissue box which turned out to be transformed into a unique and beautiful product when it received a touch accessories / gloves of flannel. Key chains of different types and forms is also one of the biggest-selling product in the Cira Craft. Funny shape like a frog, jellyfish, fish, cats, bees, etc., can be produced up to 500 fruit in each week. As for the tissue box around 3-4 pieces per week.
Last year Lisa had also claimed to have ordered items from the foreigners who live in Bali to take to Moscow Russia. At that time, 4000-5000 souvenir fruit must be met Lisa and two colleagues to reject the application. And according to him, ordered items that are up to now be ordered items at most he ever got. At the end of the interview, Lisa was admitted despite the use of online media, but the marketing process is still the main obstacle in developing a business. While hoping for good partners from government and private, Lisa also has a glorious hope to build a store that will be filled with manufacturers ‘small’ as he was to be able to market their products jointly.